Promoting dating offers via e-mail

Is it possible to feed dating via e-mail newsletter? In the CIS, the e-mail communication channel is more

often perceived as an auxiliary means of promotion and more often for e-commerce: “your goods are

sad in the basket,” “you haven’t come to us for a long time,” and so on. Moreover, many advertisers

avoid e-mail traffic, because such mailings have earned a reputation for intrusiveness and are often sent

to the junk mail folder. In addition, if you didn’t collect the e-mail base, there is a big chance of missing

the audience.

Nevertheless, there are working schemes for draining e-mail traffic to dating, and we'll talk about them.

E-mail format gives enough room for high-quality advertising, you can insert detailed text, images, links.

If carefully worked out, such emails can be highly personalized, resulting in high-quality traffic. In this

article, we will consider the types of e-mail databases and the pitfalls when working with them. We will

also tell you what a letter looks like that the recipient wants to open.

Where to get an e-mail base for mailing

For mailing you need user email addresses - e-mail base. You can get email addresses in different ways:

you can collect it yourself, buy it or contact a network that works with the e-mail format.

A manually assembled database is more reliable, because you know what kind of audience there is. Let's

say you have a thematic blog or community, the users of which provide you with their data. Provide the

keyword here: it's important to work with Single opt-in (SOI) and Double opt-in (DOI) when the data is

sent deliberately and you're not misleading anyone.

Purchased base - in this case, it is also important to understand where and how addresses were

collected. There are many offers on the network for the sale of e-mail databases, but if this is another

data leak from some service or provider, such a database is not worth your money. An unfamiliar and

most likely inappropriate audience is unlikely to make a profit, but such a newsletter can damage the

reputation of an advertiser. After all, the recipient of the letter will see the newsletter from the brand he

or she hears for the first time. It is possible to buy a high-quality database: look for a supplier - the same

author of the blog, the owner of a thematic site - whom you trust.

You can work through an advertising network. E-mail format is not as common as banners, but you can

find it. For example, the Exoclick network can work with e-mail newsletters according to the CPC model.

The link to your ad will be displayed as a CPA (call-to-action) button in the email. Here are some tips from

the platform for working with email campaigns.

In addition to direct mailing, there are banner and line ads in e-mail agents such as Gmail and Yandex. In

such cases, the advertisement looks like an incoming message, opens before a full-fledged letter, or

immediately transfers it to the advertiser's website by clicking.

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